The event was organized by Telangana Jagruthi, a cultural and literary organization that was formed during the statehood movement for Telangana. The organization wanted to promote the Bathukamma festival to a global audience and to showcase the rich cultural heritage of Telangana.
The event was also attended by Rao's daughter, Kalvakuntla Kavitha, who is a member of the Telangana Legislative Council. She thanked Burj Khalifa for displaying Rao's photo and said that it was a proud moment for the people of Telangana.
The Bathukamma festival is a major cultural event in Telangana and is celebrated for three days. It is a time for women to come together and celebrate the harvest season. The festival is also a time to pray for the well-being of their families and the prosperity of the state.
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